How do you bring the passion of a team and the scale of their creations into a single narrative? This challenge drove our five-day production for Webcor Builders, a leader in California’s commercial construction.

With a campaign slogan, "Our Passionate People Build Diverse, High-Profile, and Innovative Structures," we creatively directed and produced a shoot across multiple cities. Locations included iconic venues such as SF MoMA, California Academy of Sciences, UC Berkeley’s Memorial Stadium, and LA Live. Executing this shoot required meticulous planning, as we navigated complex schedules and operational facilities.

Our signature narrative portraits of Webcor executives seamlessly blended them into their creations, connecting people and place in an engaging way. From public spaces to private boardrooms, we balanced technical precision with authentic storytelling to elevate the Webcor brand.

The final image library captured the bold spirit and human foundations of Webcor Builders, creating assets for their enduring legacy.