“It’s Your Story,” a campaign commissioned by 300 Feet Out Agency, aimed to highlight SF State University’s inclusivity, discovery, and empowerment. Over four immersive days, we worked alongside a substantial crew, managing motion and photography on a fully operational campus.

The project required meticulous pre-production, including multiple location scouts and coordination with various departments, ensuring a seamless process across science, humanities, arts, and commerce sectors. Our ability to navigate campus politics and adapt to a dynamic environment was critical to the campaign's success.

Real stories from students, faculty, and alumni became the heart of the assets, showcasing how SF State delivers education that transforms lives. From TVCs and radio spots to OOH, digital ads, and social shorts, we created a comprehensive library of compelling visuals and narratives.

Education is deeply personal, and our storytelling reflected that—authentic, vibrant, and uniquely SF State.