How do you bring a theater company’s passion to life during a major campaign? For the Asolo Repertory Theatre in Sarasota, Florida, we crafted a series of environmental portraits to anchor their Capital Works Campaign.

Over three immersive days during the theater’s opening of Bonnie and Clyde, we turned the lens on the company itself, casting department employees as the stars of their own unique production. Using the theater and its adjacent spaces as backdrops, we showcased the vibrancy and collaboration that define Asolo Repertory Theatre.

Meticulous planning allowed us to seamlessly work around rehearsals, matinees, and evening performances while capturing authentic, spontaneous moments. The resulting portraits became the heart of the campaign, inspiring patrons to invest in the theater’s creative vision and physical spaces.