How do you execute a national campaign that embodies the essence of a global brand? For Enterprise Rent-A-Car, we created a dynamic image library through a ten-day shoot with a $1 million USD budget.

Providing full-service production, photography, and post-production, we managed a 50-person team across 9 daily setups. The project featured 65 vehicles—from box trucks to Ferraris—and 50 talent members, captured in locations ranging from LAPD-controlled streets and Highway 101 to suburban homes and dealerships.

From road closures for night shoots to intricate setups in live environments, the shoot required precise planning and seamless execution. The final visuals became the backbone of Enterprise’s marketing campaigns, showcasing their fleet, team, and customer base while delivering striking, versatile imagery for digital, print, and out-of-home use.