How do you create a compelling image library for a luxury hotel launch? For Double Six Hotel in Indonesia, we crafted a comprehensive library that became the visual cornerstone of their brand.

Our work spanned two separate four-day shoots. The first focused on the hotel’s stunning interiors, exteriors, and accommodations—meticulously captured alongside active construction. The second showcased the food and beverage offerings and campaign-oriented talent imagery, seamlessly blending luxury and authenticity.

We also highlighted the natural surroundings, incorporating rich colors, textures, and tones to add depth and emotion to the visuals. Throughout the production, we transitioned effortlessly between elaborate interiors, culinary creations, and narrative staff portraits, maintaining a cohesive style.

The final images were utilized across web, social media, and out-of-home advertising, establishing Double Six Hotel as a premier destination in Indonesia and elevating its brand with compelling storytelling and visual impact.