How do you visually capture the eclectic personality of a boutique hotel brand? QT Hotel Group commissioned us to create the imagery to launch their flagship QT Sydney property, followed by venues in Melbourne, Gold Coast, and Wellington, NZ.

Our challenge was to maintain a cohesive visual identity across room interiors, public spaces, food and beverage offerings, and our signature staff portraits. Five-day shoots at each venue required meticulous planning, as the hotels remained fully operational.

With adaptability, we seamlessly transitioned between photographing intricate plated dishes, eclectic interiors, and dynamic portraits. Working after hours, we created elaborate lighting setups that captured the distinct character of each space.

This campaign exemplified our ability to deliver a cohesive image library that elevates a brand’s identity, blending technical expertise with compelling storytelling to celebrate QT Hotel Group’s unique spirit.